Innovation can't be seen as a single event to create ideas. It is similar to other creativity activities, where it is a process rather than an event. One of the challenges is the creation of rituals which are then planned in a recurring manor. An innovation process doesn't need to be complex. Four major steps with a pragmatic approach to deal with trends and ides.

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More important than a process is the mindset of all employees. Yes, it needs someone to light that spark, to guide and coach through different ideation rituals and along the process. But at the end of the day it needs all employees! No one can define ideas better than the people interacting with customers and the products on a daily basis.